Kirk Bansak

Odd Profiles in Conjoint Experimental Designs: Effects on Survey-Taking Attention and Behavior featured image

Odd Profiles in Conjoint Experimental Designs: Effects on Survey-Taking Attention and Behavior

Odd attribute combinations in conjoint tables don't meaningfully affect respondents' attention or choices.

Kirk Bansak
•
Read more
Using Eye-Tracking to Understand Decision-Making in Conjoint Experiments featured image

Using Eye-Tracking to Understand Decision-Making in Conjoint Experiments

As conjoint tables grow more complex, respondents selectively adjust their attention while their choices stay remarkably stable.

avatar
Libby Jenke
•
Read more