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Odd Profiles in Conjoint Experimental Designs: Effects on Survey-Taking Attention and Behavior featured image

Odd Profiles in Conjoint Experimental Designs: Effects on Survey-Taking Attention and Behavior

Odd attribute combinations in conjoint tables don't meaningfully affect respondents' attention or choices.

Kirk Bansak
Affective Polarization and Misinformation Belief featured image

Affective Polarization and Misinformation Belief

Rising affective polarization increases belief in misinformation that favors your own party — and decreases belief in misinformation that favors the other side.

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Libby Jenke
Using Eye-Tracking to Understand Decision-Making in Conjoint Experiments featured image

Using Eye-Tracking to Understand Decision-Making in Conjoint Experiments

As conjoint tables grow more complex, respondents selectively adjust their attention while their choices stay remarkably stable.

avatar
Libby Jenke