Odd Profiles in Conjoint Experimental Designs: Effects on Survey-Taking Attention and Behavior
Odd attribute combinations in conjoint tables don't meaningfully affect respondents' attention or choices.
Kirk Bansak
Attention and Political Choice: A Foundation for Eye Tracking in Political Science
A practical guide to what eye tracking measures and how political scientists can use it.
An Eye-Tracking Study of Gender Biased Information Acquisition in Candidate Evaluation
Affective Polarization and Misinformation Belief
Rising affective polarization increases belief in misinformation that favors your own party — and decreases belief in misinformation that favors the other side.
Attention Distribution as a Measure of Issue Salience
Using Eye-Tracking to Understand Decision-Making in Conjoint Experiments
As conjoint tables grow more complex, respondents selectively adjust their attention while their choices stay remarkably stable.
Voter Preferences Reflect a Competition Between Policy and Identity